A1 Sauce . Planned Content
Quarterly content is pre-planned content months in advance of a quarter. This content contained pointed briefs to promote certain products or SKU’s however mainly to retain sentiment and taste appeal.
Role
Concepting and Writing for A1’s content in Q4 2024
A1 In Your Candy
Problem To Solve
For Halloween, take the focus from candy and offer A1 as it’s own treat for holiday
Role
Wrote concept, and copy
Stats
Over 61K engagements
A1 Is “Shining”
Problem To Solve
For Halloween, take the focus from candy and offer A1 as it’s own treat for holiday
Role
Wrote concept and copy
Stats
. Over 91K engagements
A1 Is The Late Night Craving
Problem To Solve
Show how A1 really gets the cravings going, especially late night.
Role
Wrote concept
Post Copy
Leftovers, hate to break it to ya, you ain’t seeing daylight.
Stats
Over 500k Views . Over 25K in engagements
A1 Steakhouse Butter
Problem To Solve
Promote A1 Steakhouse Butter and show both the butter and the sauce as great pairing.
Role
Wrote concept, and copy
Post Copy
Q: Do you finish your steak with A.1. or butter?
A: Yes
Grab your A.1. Steakhouse Butter at the link in bio.
Stats
Over 500K views . Over 2K engagements
A Resolution To Sauce
Problem To Solve
New Years resolutions are a staple, but the follow through is the problem. How can we show A1 is the easiest and best resolution to follow?
Role
Wrote concept and copy
Stats
Over 53K in engagements
Saucy Stockings
Problem To Solve
A1 and the holidays don’t have a direct correlation, find a way in to make A1 the star of Christmas.
Role
Wrote concept and copy
Stats
Over 14K engagements
