Oscar Mayer . Planned Content
Quarterly content is pre-planned content months in advance of a quarter. This content contained pointed briefs to promote certain products or SKU’s however mainly to retain sentiment and taste appeal.
Role
Responsible for being and owning the voice of the brand.
concepted, wrote, starred, and directed these pieces.
Bologna Memory Lane.
Problem To Solve
Get consumers to tap into the brands nostalgia and have that be the driving force for purchase
Role
Wrote concept, copy, and starred in
Post Copy
Bologna then, bologna now, bologna forever ♥️
Stats
Over 2 Million Views . Over 85K engagements
Neighbor Won’t Notice
Problem To Solve
Try and garner that appeal that everyone wants an Oscar Mayer dog straight from the grill at cook outs.
Role
Wrote concept, copy, and directed
Post Copy
Can you blame him? 😂
Stats
Over 1.9 millions views . Over 46K engagements
Choose Your Hotdogger
Problem To Solve
Position our Hotdoggers (Drivers of the Wienermobile) as celebrities that our audience should want to get to know more
Role
Wrote concept
Post Copy
Who’s your chosen one? #chooseone
Stats
Over 1.5 Million Views . Over 10K in engagements
Bacon Taste Test
Problem To Solve
Promote Air Fryers as a primary way to cook bacon but without coming across like an advertisement or forcing it
Role
Wrote concept, copy, directed, and starred in
Post Copy
There’s a new king of making bacon named air fryer! 👑 🥓
Stats
Over 1 million views . Over 12K engagements
“Hotdog” Fell Out Of The Pan
Problem To Solve
How can we associate Oscar Mayer All Beef Franks with the word “Hotdogs” in a natural way on social while also showing its diversity as a meat choice in the category.
Role
Wrote concept, copy and directed
Post Copy
My dawg almost became my dog 😆
Stats
Over 1 Million Views . Over 10K in engagements
Wienermobile Super Bowl “Spot”
Problem To Solve
The Oscar Mayer account had a planned “Wienermobile Takeover” set for Super Bowl Sunday. And since car commercials are frequent and inevitable during the big game, how can the Wienemrobile join in on the fun.
Role
Wrote concept, copy, directed, and starred in
Post Copy
I wanted to air this tonight but all the other cars said it was too bunderful 🤷
Stats
Over 2.3 Million Views . Over 8K engagements
Hubby Wanted A Taste
Problem To Solve
Show that Oscar Mayer deli fresh is so irresistible even when someone makes it for you they can’t help themselves but take a bite.
Role
Wrote concept and copy
Stats
Over 80K in Engagements
Bacon Takes Priority
Problem To Solve
Show that showing up anywhere with Oscar Mayer bacon makes you friends everywhere.
Role
Wrote concept and copy
Stats
Over 26K engagements