The carol in all its BUNderful content forms lived on YouTube , Instagram stories & in-feed posts + Facebook.

Our Oscar Mayer Hotdoggers helped us create daily content from December 1-12, helping fans learn the song and sing along with each verse.

And we released the full track on all preferred streaming audio platforms, including Spotify.

We even took the song on tour in the Wienermobile IRL, with a QR code that fans could scan to listen.