Oscar Mayer • Sing To Pay
Oscar Mayer’s Bologna Song has been a source of joy to people for 50 years. And since Americans are the unhappiest they’ve been in a long time, we thought why not use this iconic jingle to give them what they really need right now.
Introducing Sing To Pay, the first jingle-based payment technology, turning cultural currency into actual currency.
Role
On screen talent, concepting social content, & social copywriting
We launched on Thanksgiving Day, both on social and during the Bears vs Lions game, with a re-airing of the original jingle.
America didn’t just Sing To Pay. It turned a nostalgic jingle into a viral sensation.
Sing To Pay gave The Bologna Song an encore for its 50th and united generations, delivering the genuine smiles America needed
