Oscar Mayer • Oscar Take Me To Prom

With prom season a few weeks a way, we quickly reacted with a campaign to take 1 lucky dog to the big dance in the 27-foot hot dog

Role
Copywriting

We announced the contest ASAP on TikTok & IG.

And we turned the drivers of the Wienermobile, Oscar Mayer Hotdoggers, into influencers — co-creating content which amplified and promoted the contest.

We launched the contest in just two weeks using only $5k and got
20MM views • 310MM earned media impressions • 442MM engagements

Awards

The One Show 2023 - Shortlist - Brand-Side Projects

The Shorty Awards 2023 - Shortlist - On A Shoestring

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